My Resume.
Education
Syracuse University
S.I. Newhouse School for Public Communication
M.S. Communications
October 2020-December 2021
Syracuse University
David B. Falk College of Sports and Human Dynamics
B.S. Sport Management 2013-2018
The Madeira School
High School Diploma
2009-2013
Work and Experience
Undue Medical Debt
Communication and Marketing Manager
June 2023-Present
Ensures that written content is symmetrical across the various departments and adheres to the same style and messaging.
Consistent messaging across all Undue’s communications and platforms: website, annual impact report, debt fulfillment reports, pitch decks, end-of-year fundraising letters, tri-fold brochure, one-pagers, newsletters, testimonial share-outs, and medical debt relief alliance monthly giving club communications.
Drafts and copyedits content for newsletters and public-facing communications from various departments, including Philanthropy, Public Policy and Program Management, Hospital Relations, Government Relations and Info Systems.
Established consistent paid advertising and SEO efforts with Marketing Partners for varying campaigns as well as growing the Undue Google Ad Grant capacity
Consolidating distribution platforms project lead (the organization is currently using multiple CRM platforms – “Customer Relationship Management”)
Develops and implements effective communication strategies that builds brand awareness including planning and managing the design, content, and production of all marketing materials including new products, the rebrand launch (RIP to Undue), events, and promotions.
Prepares detailed communication activity reports; key performance indicators for each communications channel
Coordinates between different departments and Undue's social media director to ensure relevant content is being featured on social media; facilitating unique approaches to channels (Instagram, Twitter, Facebook, LinkedIn) and other online platforms (Google Arts & Culture, YouTube) per department needs.
Expanding departments’ use of video through contractors and VocalVideo
Created and monitors internal communications protocols and initiatives that align across the organization.
Helps the organization work with influencers and notable partners in supporting marketing efforts.
Collaborates with website contractor on updates in the backend of WordPress and appropriate Yoast updates
St. Patrick’s Episcopal Day School
Associate Director of Communication and Marketing
July 2021-May 2023
Served as chief storyteller, primary writer, designer, and organizer of Day School publications
Implemented the Day School’s public relations and digital marketing through website, social media, advertising and marketing, and media placement
Developed and managed an integrated public presence and brand identity on social media platforms with an emphasis on raising awareness and engagement with prospective parents and nurturing current and past constituents within the community
Researched, wrote, and edited a wide variety of content, including informational communications, web stories, feature stories, news stories, biographical sketches, speeches, talking points, and press releases
Continuously promoted and protected brand identity, initially through the creation of official brand guidelines, auditing and monitoring our online presence, and updating handbooks for each constituency annually.
Supported internal communications with current parents through newly developed portals through Finalsite and integrations with the Veracross database
Support edenrollment and retention of students through internal and external marketing
Development & Communication Associate
July 2019-June 2021
Redesigned website to improve digital presence and use as an Admission marketing tool, and developed evergreen content to populate website and social media platforms
Served as primary liaison with the Business Office in reconciling funds, preparing audit
Maintained database files for all constituents and prospects, actively update records, and ensures consistent formatting of all records
Created and maintained a platform for video archiving and live-streaming content for parents
Conducted demographic research and study in collaboration with the Admission Office
Monitored and adjusted search engine optimization (SEO), PPC, and display campaigns to attract prospective families to the website
American Chemical Society
Communication Assistant
Spring 2018
Collected and tracked data related to ChemIDP; weekly website routine maintenance, updates, and testing.
Coordinated ChemIDP workshop and related events as disseminating surveys via online platforms.
Assisted with creation of promotional videos and social media management.
StayBillety
Business Development Assistant
Summer 2017
Managed existing affiliate accounts: national sports organizations, universities – including launching Syracuse University affiliation
Assisted with communications/media/public relations/social media strategy & tactics.
Contributed to ongoing content development/UX/product testing/site improvements. Manage/work with student interns (Falk, Newhouse, Whitman)
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